Augmented Reality (AR) isn’t just a futuristic concept anymore — it’s a game-changer that’s revolutionizing how businesses operate and interact with customers. In this article, we delve into what AR entails and explore its diverse applications in enhancing customer experiences, optimizing operations, and fostering innovation across business and retail sectors. What is Augmented Reality? Augmented Reality integrates digital information — such as images, videos, and 3D models — into the real-world environment in real time. Unlike Virtual Reality (VR), which creates entirely virtual worlds, AR enriches the physical world by overlaying digital elements. AR experiences are typically accessed through devices like smartphones, tablets, AR glasses, or headsets. Applications of Augmented Reality in Business and Retail Enhanced Customer Engagement: AR enables interactive experiences that captivate customers. For instance, in retail, shoppers can use AR on their smartphones to view pr...
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